Finding Product-Market Fit: A Practical Framework for B2B SaaS Startups
PMF isn’t just about revenue or signed contracts. It’s about delivering repeatable, measurable value to real customers. This article lays out a practical framework for B2B SaaS startups to assess their true PMF stage, avoid costly build-first mistakes, and focus on what actually drives sustainable growth: solving urgent problems for the right personas, with clarity on promise, positioning, and product.
Why So Many B2B GTM Plans Fail Before They Begin
Most B2B product teams treat Go-To-Market as a final phase, not a process. The result? Messaging built on assumptions, rushed enablement, and poor adoption. A stronger approach starts much earlier and relies on validated customer understanding, not opinions. This article shares a simple framework to help avoid expensive missteps and bring products to market with clarity and impact.
Why Working Through Your Backlog Won’t Save Your Product
Too many product teams fall into the trap of chasing backlog velocity instead of focusing on the right problems to solve. The result? Roadmaps driven by old requests, loud voices, and internal pressure — not impact. In this post, I share an approach to escaping the backlog blackhole, shifting from reactive delivery to intentional, data-driven product discovery.
Why Your SEO Strategy Needs to Zoom Out: The Shift from Backlinks to Brand Authority
In 2025, traditional tactics like backlink chasing and keyword stuffing no longer cut it. To stay competitive, brands must embrace omnichannel SEO: optimizing their presence across platforms, building brand authority, and preparing for AI-driven search. In this post, Kate Busby explores why it’s time to zoom out — and how modern SEO leaders are driving growth through integrated, brand-first strategies.
Why Not Every Request Deserves a Place on Your Roadmap
Between sales asks, customer feedback, executive priorities, and market noise, it’s easy for teams to lose clarity. The key is learning how to cut through the noise: normalizing and clustering insights to identify the right problems that drive impact. In this post, I share an approach to help product teams move beyond reactive roadmaps and make sharper, more strategic decisions.
What does the future of learning really look like?
At Mobile World Congress 2025, beyond the flashy tech and big product launches, a group of EdTech founders shared a more grounded perspective: how to build for the future of education while navigating market uncertainty, AI disruption, and the realities of startup life. In this piece, you'll hear their insights on engagement, personalization, accessibility — and what it really takes to lead in an industry full of unknowns.
Not all feedback speaks the same language, but it’s all valuable.
In B2B, customer input is critical. So is what sales, success, and internal teams see on the ground. The real challenge? Learning how to normalize these different signals so you can compare them fairly — and make better product decisions without ignoring anyone. Here's how I approach it.
Are you accidentally building for a Franken-Customer?
In B2B product teams, it's all too easy to blur the needs of users, buyers, and executive sponsors into one mythical “business” persona. The result? Products built for no one in particular — and everyone in theory. In this post, I unpack why this happens, how it leads to poor product decisions, and how to fix it.